NEW YORK - The rush to bring homeopathic and herbal remedies to the mass market has created a logjam of products vying for shelf space at chain drug stores. While there is widespread agreement that the category is a logical addition to the trade class, a number of challenges remain at both the retailer and supplier levels.
Even chain drug executives who are enthusiastic about homeopathy and herbal remedies say they can stock only a small portion of the hundreds of products available. They also note that there are lingering questions about whether individual SKUs should be integrated into such specific sections as cough/cold or merchandised together in a separate department.
"To succeed with natural medicines, you have to position your stores as destination centers for those …
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